Samples of work created during my 3 years with California's Office of the Patient Advocate (OPA)
What:Health Care Quality Booklet Cover
Design cover for new edition.
How: Illustrator and InDesign.
Why: OPA needed a new cover design for its annual booklet. The booklet is a print copy of the office’s online Health Care Report Card, the meat of the actual booklet is created using screen shots of the web pages.
What: SEO Health Worksheets
Discovered a search trend and optimized OPA’s website to take advantage.
How: Google Trends and Google Analytics.
Why: OPA’s “product” is its website. The more visitors to opa.ca.gov is equatable to more sales for a business. I discovered “Health Worksheets” was a search trend. I optimized opa.ca.gov to contain that keyword phrase to create more visitors for our relevant content. OPA’s site experienced an increase in visitors from that simple udate to align with search trends. In the end, more Californian’s now have OPA’s resources to get better health care.
What: OPA Wikipedia Campaign
Placed OPA’s information onto Wikipedia.
Why: A common complaint that OPA receives is that people do not know about the office and what it does for Californians. When searching for outlets to place OPA’s information on, one has to think: What is a quality depot, what places attract a lot of users? I decided selective Wikipedia pages was a good place to unload OPA’s information and spread the word. As seen from the Google Analytics report, this has been success; especially the most recent outreach effort on the PPO page.
A new page layout with new content for OPA’s About OPA page.
How: Created using InDesign and Photoshop.
Why: OPA”s current About OPA page contains flaws in the coding and content. With my understanding of OPA, I have created a new page that offers a pleasing visual display and content that a consumer can understand the office’s functions a little better. Also, the page contains additional information that was not on the previous page. This page has not been implemented yet, it will be part of a larger refresh.
What:
Meeting materials for a meeting OPA put on.
How: Created using InDesign, Photoshop, Acrobat
Why: OPA put on a meeting with stakeholders to discuss health care quality. I created these materials based on a consensus between staff. In addition to the invite that was used for print (mailed out), I adopted the format in order to embed it into an email.
What: Information Architecture
A reorganization of the About OPA section on the website.
How: Created using Excel, Acrobat Professional
Why: OPA’s website was created with three contractors, the end result was a site that lacked structure. This is one part of my effort to reorganize the site structure for consistency and usability purposes. The new structure is based on web analytics, stakeholder input and focus group testing.
Andrew Norman Berg's Samples 